I then went on to implement the tool internally, creating a standardised briefing process for all teams from initial brief to delivery. Having previously worked with Monday.com, I built a business case for using Monday.com as a workflow and project management tool and demonstrated its benefits to the senior team. Whilst at Sweaty Betty, I identified the need for a new creative briefing and management process as there was more than one way of working which was proving to be challenging and time-consuming for all teams. Two of SB’s company values are ‘We really care’ and ‘Our strength is in each other’, which I resonate with strongly.Ĭan you share a highlight in your career? Ultimately, what makes this even better is working alongside a great team who really care. A new way of working can have a huge impact on teams both on a day-to-day level and from a commercial point of view, which excites me. I love being given an operational challenge, getting under the skin of the pain points, working on a solution, and bringing others along on the journey. I am very passionate about operations and processes. I always wanted to be an actress as I loved how glamorous they looked on screen! I was born in India and came to the UK when I was 4. What’s something people would never guess about you? I also work closely with the leadership team to ensure operational and business strategies are being met. Day-to-day, this includes (but is not limited to) managing workflow, overseeing the studio’s output, and maintaining realistic workloads for the team while ensuring every request is fulfilled and delivered in an efficient and timely manner. ![]() I am responsible for leading the operations of a busy creative studio, bringing together expertise from across the teams and implementing processes to allow us to support the whole organisation with creative solutions. I love working at SB because I have been given the opportunity to shape my role, and no two days are the same. I was later promoted to Creative Studio Manager, a role I’m currently in. I have now been at SB for over two years, initially starting out as a Traffic Manager. ![]() So, when the Sweaty Betty opportunity came up, I knew I had to go for it! ![]() I always knew my next career move would be to move to an in-house role to allow me to experience ‘the other side’ and truly get under the skin of a brand. These roles really helped me understand what I enjoy and where my true skillset lies as I had the opportunity of working with some great people on so many different projects across various types of clients. Throughout my career, I worked at multiple creative agencies within project management/account management and creative services roles. Since graduating in my hometown of Leicester (many years ago!), I made the big move to London as I always wanted to work in the creative industry. I currently work at Sweaty Betty (a leading women’s activewear brand) as a Creative Studio Manager.
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